Responsibility & Trust

At Ennen, we believe that supporting memory health should feel calm, clear, and human. Responsibility means building a service that is easy to understand, safe to use, and transparent about what it can — and cannot — do.

Supporting Wellbeing in Everyday Life

Ennen is designed to fit into real life — including days when energy, focus, or motivation may be low. Our service encourages gentle self-observation and small, repeatable actions, rather than pressure or performance:

• Using Ennen is always voluntary and taking breaks is normal.
• Returning to the service after a break should feel easy.
• The insights and metrics provided by the service are intended to support everyday self-monitoring and reflection.

Ennen is not intended to diagnose, treat, or guide medical decisions. If you are concerned about your memory or cognitive wellbeing, we encourage you to contact a healthcare professional.

Built with Care, Improved with Evidence

We want to create a service that is grounded in the best available knowledge and refined over time. In practice, this means we:

• Develop content and measurement features gradually and carefully
• Test usability and performance in different real-world conditions
• Listen to user feedback and make practical improvements based on what we learn

We do not believe in exaggerated promises. Instead, we aim to communicate clearly what users can expect from the service, and where its limits are.

Understanding the Cognitive Index

Ennen's cognitive index is designed to help users understand their own cognitive performance over time. It brings together selected performance indicators into a simple, easy-to-follow view of change and continuity in everyday life. A few important principles guide how the index should be understood:

• One result never tells the whole story. What matters most is the longer-term pattern.
• Many everyday factors — such as sleep, stress, interruptions, lighting, or the device being used — can affect results.
• The index is intended as an informative indicator, not a diagnosis or a prediction.

Our goal is to present results in a way that supports practical self-awareness without causing unnecessary worry.

Ethical Use of Data and Algorithms

When Ennen produces insights, summaries, or index-based views, we want that experience to feel fair, understandable, and respectful to the user. Our approach is guided by a few core principles:

• We explain what the service is intended to do — and what it is not intended for.
• We do not design the experience around fear, guilt, or unhealthy comparison.
• We aim to keep control with the user. The service supports reflection; it does not make decisions on the user's behalf.

We continuously monitor how users interpret results and improve the way information is presented when needed.

Clarity and Accessibility

In a service related to memory health, clarity is more than a usability feature — it is part of being responsible. That is why we aim to make sure that:

• the language is calm, clear, and easy to understand
• instructions are concrete and tasks progress step by step
• the service works as smoothly as possible across different devices and everyday situations

We value feedback on accessibility and clarity, and we see it as an important part of improving the service.

Responsibility in Everyday Practice

Responsibility is not only a principle — it is also part of how we work every day:

• We aim to correct identified issues as quickly as possible and communicate meaningful changes clearly.
• We develop the service in a controlled way, testing improvements before broader release.
• We also choose our partners and service providers carefully, and expect reliable and responsible ways of working from them.

We Welcome Feedback

Ennen is built to evolve through listening and learning. If something in the service feels unclear, heavy, or unnecessarily complicated, we want to know. For feedback or questions, please contact us at info@ennen.fi.

Thank you for helping us build a service that supports memory health responsibly — in a way that respects everyday life.